Listing Policy
211 Ontario and its affiliates collect, maintain and disseminate
human service information that enables people to make informed choices
to improve their quality of life.
Inclusion in the database of human services listed on the Website is
free and is not dependent upon the purchase of a membership, products or
separate advertising space from 211 Ontario or any of its affiliates.
Subject to the priorities detailed in the next section, the database
includes organizations or programs primarily located in or serving the
area that:
- Provide a direct service to the public
- Are networks or coalitions of direct service providers
- Are involved in licensing, planning or coordinating direct services
- Are not-for-profit, community-based or government organizations
- Are commercial organizations that provide first priority services not offered by the nonprofit sector
- Are commercial organizations licenced by the government or with
special contractual agreements to operate long term care facilities,
child care centres and certain home care services
Organizations must demonstrate the ability to provide ongoing
reliable services and have an established funding base or the support of
an established parent organization. Exceptions may be made in emerging
or underfunded service areas.
First and Second Priorities
It is the policy of 211 Ontario to set first and second priorities
for the listing of services on the Website. For first-priority areas,
every effort is made to have comprehensive listings of all eligible
services. For second-priority areas, collection depends on local data
partner practices, staff resources, agreements with other agencies, and
the ability of other agencies to collect and disseminate information.
Rather than collect comprehensive information in second-priority areas,
211 Ontario may collect information regarding representative or umbrella
groups, or refer Users to other telephone or Internet-based services.
211 Ontario gives first priority to basic subsistence and survival related services, including:
- Food, clothing and shelter
- Emergency assistance
- Crisis intervention
- Financial assistance
- Legal and correctional services
- Victim services
- Immigrant and refugee services
- Physical and mental health services
- Employment and training services
- Home support
- Public and specialized transportation
- Child care
- Access to permanent affordable housing
211 Ontario also gives first priority to services for people who may experience barriers to service because of:
- Language spoken
- Ethnocultural group
- Age, including risk factors associated with infants, children, youth or seniors
- Low income, unemployment or lack of education or literacy
- Physical, mental or developmental disabilities
- Homelessness or social isolation
- Immigration or refugee status
- Fear of violence
211 Ontario gives second priority to the following quality of life
services, unless they are for people who may experience barriers to
service:
- Education
- Recreation
- Consumer assistance
- Environment
- Peace and disarmament
- International development
Exclusion
211 Ontario reserves the right to exclude from the database any
organization that it has, in its own discretion, adequate reason to
believe may spread hatred or have a philosophy that could be hurtful to
the well-being of individuals, groups or the community as a whole.
Potential grounds for exclusion or removal from the database may
include, but is not limited to, service non-delivery, fraud,
misrepresentation, discrimination, criminal activities, or operating
outside licensing mandates.
211 Ontario reserves the right to refuse to list or to discontinue
listings for organizations that have had serious complaints lodged
against them with any regulatory body or with other organizations in the
database providing similar services, or with 211 Ontario itself.
Decisions to include, exclude, or remove a service listing may be
appealed by writing to 211 Ontario or its affiliates after a reasonable
attempt has been made to resolve the issue with the editorial staff.
Referral to Other Services
211 Ontario provides links to external Websites for some frequently
sought services not listed on the Website, such as consulates and
embassies.
Users unable to find the information they need are invited to call
211. Also, 211 centres are part of Ontario’s extensive network of
Community Information Centres. Many of these multi-service agencies
focus on specific communities or neighbourhoods and may provide
comprehensive local information on service clubs, schools, sports and
hobby groups, etc.
No Endorsement
Inclusion of an organization and information about its programs and
services on the Website does not imply endorsement by 211 Ontario nor
does exclusion indicate lack of endorsement.
Links to other websites are provided to help users locate other
Internet resources that may be of interest. Parties other than 211
Ontario independently developed these other Websites and therefore 211
Ontario does not assume responsibility for the content of any third
party Website, nor does it make any representation or warranty of any
kind regarding any third-party Website including, without limitation,
(i) regarding the legality, accuracy, reliability, completeness,
timeliness or suitability of any content on such third-party Websites,
(ii) regarding the merchantability and fitness for a particular purpose
of any material, content, software, goods, or services located at or
made available through such third-party Websites, or (iii) that the
operation of such third-party Websites will be uninterrupted or error
free, that defects or errors in such third-party Websites will be
corrected, or that such third-party Websites will be free from viruses
or other harmful components.
In providing links to other Websites, 211 Ontario is not acting as a
publisher or disseminator of the material contained on these other
Websites and does not seek to control the content of, or maintain any
type of editorial control over, such Websites. A link to another Website
should not be construed to mean that 211 Ontario is associated with or
is legally authorized to use any trademark, trade name, logo or
copyrighted symbol that may be reflected in the link or the description
of the link to such other Websites. In addition, the mention of another
party or its products or services on the Website should not be construed
as an endorsement of that party or its products or services.
Disclaimer
The information on the Website is provided for information purposes
only. It is not intended to provide medical, legal or professional
advice whatsoever and should not be relied upon in that respect.
THE WEBSITE AND THE CONTENT IS PROVIDED “AS IS”. WHILE 211 ONTARIO
ENDEAVOURS TO PROVIDE INFORMATION THAT IS CORRECT, ACCURATE AND TIMELY,
211 ONTARIO MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED,
REGARDING THE WEBSITE AND THE CONTENT INCLUDING, WITHOUT LIMITATION, NO
REPRESENTATION OR WARRANTY THAT (I) THE CONTENT CONTAINED IN OR MADE
AVAILABLE THROUGH THE WEBSITE WILL BE FIT FOR A PARTICULAR PURPOSE, (II)
THE WEBSITE OR CONTENT WILL BE ACCURATE, COMPLETE, CURRENT, RELIABLE,
OR TIMELY, (III) THAT THE OPERATION OF THE WEBSITE WILL BE UNINTERRUPTED
OR ERROR-FREE, (IV) THAT DEFECTS OR ERRORS IN THE WEBSITE OR THE
CONTENT, BE IT HUMAN OR COMPUTER ERRORS, WILL BE CORRECTED, (V) THAT THE
WEBSITE WILL BE FREE FROM VIRUSES OR HARMFUL COMPONENTS, AND (VI) THAT
COMMUNICATIONS TO OR FROM THE WEBSITE WILL BE SECURE AND/OR NOT
INTERCEPTED.
1. Introduction
At Ontario 211 Services ("Ontario 211 Services", "we", "us" or "our"), protecting your privacy is an important part of the services we provide.
Ontario 211 Services operates 211 Ontario, connecting people across the province with community, government, health and social services. We provide information and referral services through multiple channels, including telephone, text, live chat, email and digital platforms.
When people contact us, they may share personal or sensitive information, often during challenging circumstances. We recognize the trust they place in us and are committed to protecting their privacy and handling their information responsibly.
This Privacy Policy explains what personal information we collect, how we use and protect it, and how we responsibly manage data, analytics and emerging technologies, including artificial intelligence (AI).
This policy applies to services operated by Ontario 211 Services, including:
• the 211 Ontario website and digital services;
• telephone, text, live chat and email services;
• community resource databases;
• information and referral services;
• data analytics and reporting activities; and
• the technology platforms and tools that support our services.
2. Our Commitment to Privacy
We are committed to protecting personal information and managing it responsibly. Privacy is built into our programs, services and technology, and we continuously review our practices to help keep information secure and maintain the trust of the people and communities we serve.
We are committed to:
• collecting only the personal information we need to provide our services;
• using personal information only for the purposes described in this policy;
• protecting personal information through appropriate administrative, technical and physical safeguards;
• being transparent about how we collect, use and protect information;
• maintaining strong cybersecurity practices; and
• using data and technology responsibly to improve access to services and better understand community needs.
3. Application of this Policy
This policy applies to personal information collected through:
• calls to 2-1-1;
• text messages to 2-1-1;
• online chat services;
• email communications;
• websites and digital applications operated by Ontario 211 Services;
• interactions with authorized service partners that support 211 Ontario service delivery; and
• surveys, feedback opportunities and other engagement activities.
We may work with trusted third-party service providers to support our technology, operations and service delivery. These providers are required to protect personal information and maintain appropriate privacy, confidentiality and security safeguards.
4. What Is Personal Information?
Personal information is information about an identifiable individual.
Depending on how you interact with Ontario 211 Services, we may collect information such as:
Contact Information
• name;
• telephone number;
• email address; and
• preferred method of communication.
Demographic and Accessibility Information
• age range;
• language preference;
• geographic location; and
• accessibility requirements.
Service Request Information
When you contact 211, you may choose to share information about your circumstances so we can connect you with appropriate services. This may include information about:
• housing needs;
• food insecurity;
• financial challenges;
• employment needs;
• health and wellness concerns;
• caregiving needs;
• safety concerns; and
• family circumstances.
You do not have to provide more personal information than is necessary for us to assist you.
5. Information We Collect Through Our Digital Services
When you visit our website or use our digital services, we may automatically collect limited technical information to help us operate, maintain and improve our services.
This information may include:
• your IP address;
• browser and device information;
• website usage and navigation;
• search activity; and
• technical information needed to maintain the security and reliability of our systems.
Where possible, information used for analytics and reporting is aggregated or de-identified so it cannot reasonably identify individuals.
6. Responsible Use of Artificial Intelligence (AI)
We are committed to using data and artificial intelligence (AI) responsibly, ethically and transparently.
AI can help us improve access to information, make our services more accessible and better understand community needs. We use AI to support our work, not to replace the expertise, judgement and compassion of our trained staff.
How We Use AI
We may use AI tools to help:
• improve search results and help people find relevant community resources;
• support multilingual access and translation;
• identify trends and patterns in aggregated community needs;
• improve internal processes and service quality; and
• support reporting, research and service improvement.
Human Oversight
People remain at the centre of our services.
AI is used to support our staff, not replace them. We maintain appropriate oversight of AI-assisted processes and are responsible for the services we provide.
AI is not used to independently make decisions about:
• eligibility for services;
• access to supports or benefits;
• the priority given to people seeking assistance; or
• decisions that could significantly affect an individual's rights or access to services.
Where AI-generated information or recommendations are used, they are subject to appropriate human review.
Protecting Privacy When Using AI
When we assess or implement AI tools, we consider privacy and security from the outset.
We work to ensure that:
• personal information is used only for identified and appropriate purposes;
• we collect only the information needed for those purposes;
• information used for analytics, research or AI-related activities is aggregated or de-identified wherever possible;
• access to information is limited to authorized staff based on their responsibilities;
• privacy, security and risk assessments are completed before new technologies are introduced; and
• technology providers meet our privacy and security requirements.
We do not sell personal information or use it for unauthorized commercial purposes.
Fairness and Accountability
We regularly review how we use AI and other emerging technologies to help ensure they remain:
• fair and inclusive;
• accessible;
• transparent;
• secure; and
• aligned with our privacy commitments and organizational values.
7. Why We Collect Personal Information
We collect personal information so we can:
• provide information and referral services;
• connect people with appropriate community, government, health and social services;
• respond to requests and inquiries;
• improve accessibility and the user experience;
• maintain and improve the quality of our services;
• better understand community needs and trends;
• improve our programs, technology and service delivery;
• protect our systems and prevent security incidents; and
• meet our legal, contractual and governance responsibilities.
Where possible, information used for reporting, research, analytics or service improvement is aggregated or de-identified.
8. How We Use Data to Support Communities
In addition to helping individuals access services, we use aggregated and de-identified information to better understand community needs across Ontario.
This information may be used to:
• identify emerging community trends;
• support emergency response planning;
• improve resource navigation;
• strengthen collaboration with community partners; and
• inform service planning and improvements.
Information used for these purposes does not identify individual people.
9. When We May Share Personal Information
We only share personal information when it is appropriate and permitted by law.
Depending on the circumstances, we may share personal information:
• with your consent;
• to provide the services or referrals you have requested;
• with trusted service providers that support our operations;
• where required or permitted by law;
• during an emergency, where sharing information is necessary to help protect someone's safety; or
• for legal, security or compliance purposes.
We do not sell personal information.
10. Third-Party Service Providers
We work with trusted third-party organizations that help us deliver and support our services. These providers may assist with services such as:
• cloud hosting and infrastructure;
• communications platforms;
• cybersecurity services;
• application management; and
• analytics and reporting tools.
When service providers handle personal information on our behalf, they are required to protect it and use it only for authorized purposes. Access to personal information is limited to those who need it to perform their responsibilities.
11. How We Protect Personal Information
We maintain administrative, technical and physical safeguards to help protect personal information from unauthorized access, use, disclosure, modification or destruction.
Our safeguards include:
• cybersecurity policies and procedures;
• controls that limit access to personal information to authorized staff;
• encryption and secure methods of transmitting information;
• security monitoring and threat detection;
• vulnerability management;
• privacy and security training for employees;
• incident response procedures; and
• backup and business continuity measures.
While we take reasonable steps to protect personal information, no method of storing or transmitting information electronically can be guaranteed to be completely secure.
12. Privacy and Security Incidents
We maintain processes to identify, assess, respond to and learn from privacy and cybersecurity incidents.
If a privacy or security incident affects your personal information, we will respond promptly. Where required by applicable law, we will notify affected individuals and the appropriate authorities.
13. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality, accessibility, security and the overall user experience.
Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect how some parts of our website function.
14. How Long We Keep Personal Information
We retain personal information only for as long as it is needed to:
• provide our services;
• meet operational and business requirements;
• comply with legal obligations; and
• support accountability and good governance.
When personal information is no longer required, we securely destroy, delete or anonymize it in accordance with our records retention and disposal practices.
15. Accessing and Correcting Your Personal Information
You may request access to the personal information we hold about you.
You may also request:
• corrections to inaccurate or incomplete personal information;
• information about how we use your personal information; or
• to withdraw your consent, where consent is the basis for our collection, use or disclosure of your personal information.
To help protect your privacy, we may ask you to verify your identity before responding to your request.
16. Links to Other Websites
Our website may include links to websites or digital services operated by other organizations.
We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any external sites before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or privacy practices.
The most current version will always be available on our website, and the effective date will be updated whenever changes are made.
18. Contact Us
If you have questions about this Privacy Policy or how we collect, use or protect personal information, please contact:
Privacy Officer
Ontario 211 Services
One St. Clair Avenue West
10th Floor, Suite 1000
Toronto, Ontario M4V 1K6
Email:
gethelp@211ontario.ca
If you contact us by email, please remember that email is not always a secure method of communication. Unless requested, please avoid including sensitive personal information in your message.